The answer is obvious - because you love wine. We get it, we love wine too. We're proud to call ourselves winos and we are thinking you'll want to join us. That's because we add a whole lot of benefits to our already outstanding prices for our Splash Winos and Founders. First and foremost, you'll never pay for shipping again, except for third party offers like Groupon. Secondly, you'll receive cash back on each and every purchase, which is like getting free wine in your cellar. Splash Winos will receive special offers weekly, while Splash Founders will also get exclusive deals that you can't get anywhere else. Throw all of this on top of our industry leading and transparent pricing, our fanatical devotion to excellent customer service and the exceptional wine selection and you'll want to be a part of Splash for life!